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caspera-lab

QOME© by caspera.lab 
Digital Maturity evaluation 

Customer 

Definition: The extent to which an organization leverages digital technologies to understand, engage, and deliver value to customers across all touchpoints.This includes personalized experiences, seamless omnichannel interactions, and proactive customer support.

Key Indicators:

  • Integration of customer data across platforms

  • Personalized marketing and communication strategies

  • Responsive and interactive customer service channels

Customer

  • How effectively does our organization use digital channels (e.g., social media, mobile apps, chatbots) to engage with customers and gather feedback?